When we first started talking about Bourbon Water, we knew we were introducing something people hadn’t seen before. And when you introduce something new, people naturally try to put it into a category they already understand. Is it a canned cocktail? Is it a bourbon seltzer? Is it supposed to replace bourbon? The answer is simpler than all of that. It’s Bourbon Water. Real straight bourbon whiskey. Water. A carefully formulated finished product designed to deliver the charact